The beauty industry has been getting hit with new beauty myths over the last few years, with many believing that having a fake hairline is a sign of a deeper issue and a way to prevent people from finding the right hair for them.
But new research is raising new questions, and suggests that this is not the case.
A study published in the journal PLOS ONE found that a small percentage of people, between five and seven per cent, reported a fake hairstyle, which included a bob, straight or swept, and sometimes a side parting.
These people also reported having a different facial appearance than they do on the face.
“The prevalence of these false facial appearance claims is growing in the beauty industry, as it is often perceived as a way for individuals to mask the true face of the person with a facial shape or facial expression,” the study’s lead author, Dr. Stephanie Goulston, a cosmetic surgeon at the University of California, San Francisco, told the BBC.
“Our study, however, suggests that the prevalence of false facial features and exaggerated facial expressions in beauty products, especially for women, may be underestimated.”
The study examined the prevalence and severity of fake facial appearance in products from seven major beauty companies and five major health food companies.
According to the authors, there is “little or no data about the prevalence or severity of false face and facial appearance.”
The researchers also said the study “may underestimate the prevalence.”
“In the United States, the majority of beauty products do not contain ingredients to detect false facial or body appearance,” the authors added.
“Therefore, our findings suggest that false facial and body appearance claims are not widespread in the cosmetic industry, but are much more prevalent than previously assumed.”
According a study conducted by Dr. Michelle Smith, associate professor of cosmetic surgery at the U.S. Naval Academy, false facial claims are “extremely common” in the U,S.
and Canada, with a whopping 90 per cent of products in those countries being falsely marketed.
Smith has been researching the cosmetic science behind false facial facial appearance since the mid-1990s, when she was a graduate student at the prestigious School of Medicine at Columbia University.
In 2013, Smith and her colleagues published a study in the Journal of Cosmetic Dermatology in which they examined over 2,000 cosmetic products and cosmetics samples from more than 200 cosmetic companies.
Smith told the AP that “people are generally less likely to report having false facial (or body) features if they think they are not presenting true features.”
So, what are some of the cosmetic products that have been found to contain fake facial and/or body features?
“They range from products that are often marketed as being ‘natural’ and ‘clean,’ to products marketed as ‘clean, natural,’ or ‘natural-looking,’ to the likes of Dove, the Dr. Jart+ and Clinique, which are marketed to men,” Smith said.
However, in the US, Dr Goulson says that false-faced beauty products are not always a sign that a product has been made with false ingredients.
“The majority of the products we examined were not tested for the presence of ingredients, which would allow us to determine whether they contained false ingredients,” she told the Huffington Post.
“It is possible that they are less likely [to be tested] because of the increased cost of testing, and the lack of evidence of use.
In the U!
The beauty products we looked at were made from synthetic pigments and artificial colors, which we believe are less toxic and do not present any danger to skin.”
What do you think?
Should beauty products be tested for ingredients that would indicate a person’s true face?
Let us know in the comments below.