The amount of information on a web page is increasing in size, with users increasingly seeking out additional information and content, according to a report from web analytics firm Comscore.
But the amount of clutter on a site is also growing rapidly, according the report.
More than 30 percent of web pages are currently cluttered with too many tabs, it said.
“While we’re not seeing a drastic increase in the number of webpages that are cluttered, the number is rising dramatically,” said the report’s lead author, Chris Koster.
“We’re seeing more and more websites that are being created to be full of information and images.
We’re seeing websites with lots of buttons and menus and all kinds of stuff.””
When we’re talking about pages, there’s the page itself, the content, the navigation and so on.
Then there’s stuff on the outside of the page that we call content.”
Content is now on a scale more akin to that of a TV programme, where content is a large portion of a site, according Comscore, which analysed more than 30 million web pages in 2015.
“The way we’re designing websites today is that content is more of a big percentage of the website than ever before,” said Koster, adding that the increased clutter on the web is a result of users’ increasing reliance on information in the form of photos, video and other media.
“You have a lot of content on a website and it’s all there, but when you have more content, you need to think about the content that you’re looking at and make sure that it’s a great piece of content and the kind of person you are,” he said.
This week, the Federal Court will decide whether or not a new law will force a major internet service provider to hand over the location data of Australians using the NBN.
The decision has been expected for a number of months and will be taken at the end of September.
The court heard on Wednesday that Telstra has been collecting metadata about the number and duration of connections for more than four years, without giving any notice to consumers or customers.
The telecommunications company argues that it is doing so to make sure it can deliver services in the right time and place.
The Federal Court case comes at a time when the NBN is being rolled out to millions of homes and businesses across Australia, including more than one million households in the Sydney suburbs.
The Government has pledged to provide the internet access NBN service by the end.